Protection from Trademark Dilution

The paper is devoted to the study of ways to counter the «dilution» of the distinctiveness of trademarks in intellectual property law. This institution has not been sufficiently studied in Russian legal science. «Dilution» and «confusing similarity» are aimed at protecting trademarks, but they have different directions. In the first case, this is a fight against designations that are heterogeneous to the registered trademark, and in the second case, only against homogeneous ones. At the moment, the doctrine of «dilution» in the Russian legal science in the field of intellectual property has not been formed as an independent institution in the field of means of individualization. The author conducted a study of the main provisions of the doctrine abroad and identified mechanisms that allow to combat the «dilution» of the distinctiveness of the means of individualization. An analysis was also conducted of the existing mechanisms for protecting trademark rights in the Russian Federation, their compliance with the «dilution» doctrine, and a conclusion was made about the presence of this doctrine in Russian law.

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