Gender dimension of entrepreneurship in the modern german idioms

Abstract

The article addresses the issue of gender aspect of the labor activity in general and business in particular, as well as differentiation of areas of "private" and "public" in modern German separate idiomatic expressions. Particular attention is given to the analysis of the implementation of the gender policy in the Duden Dictionary. It is concluded that the existing distortions of the image of women and men in the private sphere and the sphere of business, as well as in the implementation of gender policies in the examples from the dictionary. In conclusion, it is proved that a modern dictionary of the German language is an important tool for the implementation of gender policy in the German language. The author reveals positive dynamics of the development of the German language from a gender perspective, as well as the positive trends in the reform of the German language from the position of gender policy.