Improving the Mechanisms for Coordination and System Management in Interaction between Government Agencies and Educational Institutions of Higher Education in relation to Activities aimed at Attracting Foreign Citizens

The authors studied a number of projects and concepts aimed at increasing interest in the Russian education system among foreign students, as well as the functions of state structures involved in their implementation. Analyzing existing programs, the authors pay special attention to the activities of Rossotrudnichestvo. In conclusion, a number of measures are proposed aimed at developing the coordination of the work of state structures and educational institutions to attract foreign students. In the context of globalization and the active introduction of digital technologies in all spheres of society, the institution of cooperation between educational institutions of higher education and state authorities, specialized state organizations in the field of attracting foreign citizens to study at Russian universities also depends on the features of remote work and digitalization processes. The paper analyzes the main directions of the use of individual digital technologies in these respects. The main directions for increasing the presence of Russian educational organizations in the global Internet space and increasing the effectiveness of marketing digital strategies are considered.

1. Grinshkun V. V., Krasnova G. A. Razvitie obrazovaniya v epohu chetvertoj promyshlennoj revolyucii // Informatika i obrazovanie. — 2017. — № 1. — S. 42–45.

2. Grinshkun V. V., Krasnova G. A. Sovremennaya cifrovaya obrazovatel’naya sreda: resursy, sredstva, servisy : monografiya. — M. : Prospekt, 2021. — 216 s.

3. Grinshkun V. V., Krasnova G. A., Nuhuly A. Osobennosti ispol’zovaniya otkrytyh elektronnyh resursov i massovyh uchebnyh kursov v vysshem obrazovanii // Vestnik Moskovskogo gorodskogo pedagogicheskogo universiteta. Seriya «Informatika i informatizaciya obrazovaniya». — 2017. — № 2. — S. 8–17.

4. Karpinskaya E., Bocharov I. Onlajn-kanaly prodvizheniya rossijskih universitetov na mirovom rynke obrazovatel’nyh uslug. Itogi kruglogo stola RSMD // URL: https://russiancouncil.ru/activity/conferencereports/ onlayn-kanaly-prodvizheniya-rossiyskikh-universitetov-na-mirovom-rynke-obrazovatelnykh-uslug-itogi-k/ (data obrashcheniya: 20.01.2021).

5. Markeeva A. V. Otkrytye obrazovatel’nye resursy kak innovacionnaya obrazovatel’naya politika v Rossii // Kreativnaya ekonomika. — 2014. — № 93. — S. 139–150.

6. Obrazovatel’nye tekhnologii v sovremennom vuze: voprosy teorii i praktiki : kollektivnaya monografiya / otv. red. D. V. Shibaev. — Vologda : Fond razvitiya filiala MGYuA imeni O.Е. Кутафafina, 2020. — 274 s.

7. Pravovoe regulirovanie iskusstvennogo intellekta v usloviyah pandemii i infodemii : monografiya // pod obshch. red. V. V. Blazheeva, M. A. Egorovoj. — M. : Prospekt, 2020. — 240 s.

8. Rol’ i znachenie prava v usloviyah pandemii : monografiya po itogam Mezhdunarodnogo onlajn-simpoziuma / pod obshch. red. V. V. Blazheeva, M. A. Egorovoj. — M. : Prospekt, 2020. — 288 s.

9. Rol’ informacionnyh tekhnologij v processe obucheniya i vospitaniya detej i molodezhi / S. A. Bazhenova [i dr.] // Vestnik Moskovskogo gorodskogo pedagogicheskogo universiteta. Seriya «Informatika i informatizaciya obrazovaniya». — 2017. — № 1. — S. 32–40.

10. Rubcova O. V. Bezopasnaya sreda dlya detej v informacionnom obshchestve // Vestnik UrFO. Bezopasnost’ v informacionnoj sfere. — 2016. — № 1 (19). — S. 39–43.

11. Trudnosti i perspektivy cifrovoj transformacii obrazovaniya / A. Yu. Uvarov, E. Gejbl, I. V. Dvoreckaya [i dr.] ; pod red. A. Yu. Uvarova, I. D. Frumina ; NIU «Vysshaya shkola ekonomiki», Institut obrazovaniya. — M. : Izdatel’skij dom VShE, 2019. — 343 s.

12. Daniel J. Making sense of MOOCʹs: Musings in a maze of mutch, paradox and possibility // Journal of Interactive Media in Education. — 2012. — № 3. — P. 1–20.

13. University Students’ Perceptions of the Use of Digital Technologies in their Formal Learning: A Developing Country Perspective / Gasaymeh, Al-Mothana [et al.] // International Journal of Learning and Development. 2017. 7. 149. 10.5296/ijld.v7i3.11666. — P. 149–164.