Non-Conventional Trademarks: Classification and Features of International Legal Protection

The paper is devoted to the types and issues of non-conventional trademark protection. In order to understand the reasons for the emergence of such a category as a ‘non-conventional trademark’, the author studies the history of trademark development. The author examines the provisions of the main international treaties providing for trademark protection. The paper pays particular attention to the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS) and the Singapore Treaty on the Law of Trademarks 2006, which is the first international treaty to explicitly extend its scope to non-conventional trademarks. The paper considers one of the main problems in the registration of non-conventional trademarks related to the form of their submission for registration. Finally, the author makes a conclusion about the need to improve international legal regulation in order to unify approaches to non-conventional trademarks and ensure non-conventional trademark protection in the world.

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