Legal Protection of Corporate Identity: Russian and Foreign Experience

The paper examines the concept and essence of corporate identity as a legal phenomenon. The author analyzes foreign approaches to the legal protection of corporate identity. The conclusion is made about the proximity of the Russian institute of corporate identity to the European one, which involves providing legal protection to corporate identity either as an object of intellectual property or within the framework of competition law. In the field of unfair competition, corporate identity is a quasi-object of legal protection, the subjective right to which does not arise. This determines the complexity of ensuring the protection of a private interest. The author examines problematic aspects of establishing a violation of competition protection legislation related to the creation of a confusion, as well as proving losses associated with it. It is concluded that this legal institution is less effective than traditional legal regimes of recognized intellectual property rights, which can be explained by the focus of competition protection legislation on protecting public rather than private interests.

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